Summary: Bag The Elephant - Steve Kaplan: How to win and keep big customers BusinessNews Publishing

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Published: February 15th 2013

Kindle Edition

35 pages


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Summary: Bag The Elephant - Steve Kaplan: How to win and keep big customers  by  BusinessNews Publishing

Summary: Bag The Elephant - Steve Kaplan: How to win and keep big customers by BusinessNews Publishing
February 15th 2013 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 35 pages | ISBN: | 8.57 Mb

This work offers a summary of Bag the Elephant by Steve Kaplan. As someone who has owned, managed and consulted for over 100 business, Steve Kaplan is more than adequately qualified to speak on the merits of acquiring and retaining big clients toMoreThis work offers a summary of Bag the Elephant by Steve Kaplan. As someone who has owned, managed and consulted for over 100 business, Steve Kaplan is more than adequately qualified to speak on the merits of acquiring and retaining big clients to grow your business.

Working with fewer big customers has many advantages over working with many small wants, ranging from being more cost effective, being more focused, being able to build lasting relationships and reduce advertising spend. These elephants’ of the business world are hard to acquire, and a successful contract is contingent on an effective game plan. This, Kaplan says, should contain the following four elements:1) Develop the right business mindset2) Have an appropriate sales strategy3) Leverage your big business clients and take full advantage of them4) Avoid the five killer mistakes which could mitigate your successThe summary is logically divided into the above key points, ending with the five mistakes which should be avoided all costs p – From biting off too much, to keeping all your eggs in one basket.

This is a very fast and useful read for any executive working in a highly competitive market. With a series of simple checklists and structured guidelines, this will help anyone who wishes to acquire and retain the best clients for their company.



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