Married to the Brand: Why Consumers Bond with Some Brands for Life William J. McEwen

ISBN: 9781595620095

Published:

Paperback

135 pages


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Married to the Brand: Why Consumers Bond with Some Brands for Life  by  William J. McEwen

Married to the Brand: Why Consumers Bond with Some Brands for Life by William J. McEwen
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 135 pages | ISBN: 9781595620095 | 3.50 Mb

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection,MoreAlthough American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers.

Married to the Brand examines why some companies develop this most desirable consumer connection, and why others dont. Using Gallups 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a first date with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skilful brand management can keep a consumer-brand marriage fresh and satisfying.



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